The Professional Writing Service: Our Services

The Professional Writing Service: Our Services

The Professional Writing Service is on the move to a new premises!

There will be a short break in service between February 9th and February 16th 2010 to enable us to settle in to our new offices.

While we will not be taking any new writing or editing contracts during this period, we will continue to respond to your enquiries and will commence business as usual on February 17th 2010.

We apologize for any inconvenience this service break may cause and hope that both our existing and potential clients will bear with us.

Regards,
The Team at The Professional Writing Service.

Professional Writers Guide To Writing Effective SEO Web Content

Professional Writers Guide To Writing Effective SEO Web Content – Keyword Richness not Keyword Overload

Professional Writers Guide

Search Engine Optimization (SEO) is something of a beast in the Internet Marketing world and professional writers who provide a professional writing service to website owners and bloggers have had to learn a trick or two about how it works and what techniques are effective to ensure the web content they produce meets the needs of their clients. Equally, they have had to learn a thing or two about the damage it can cause if common techniques, such as keyword richness, are poorly applied or misused.

Effective web content is not solely about Search Engine Optimization (SEO). For professional writers, the focus when writing high quality, effective web content is primarily to inform, interest and/or persuade the reader. In order for the web content to be effective, keyword richness must be an important, but nonetheless secondary consideration.

A skilled professional writer can write informatively and interestingly while maintaining keyword richness but even the professionals know there is a limit to the number of times you should use keywords and keyword phrases within a piece of web content. Too many keyword repeats makes the text tiresome and tedious to read. Let us be realistic, who wants to read a 400 word article that repeats the same keyword or keyword phrased 30 times?

When writing web content, always remember that it has to be interesting for the reader or meet a need they have or they will give up and switch off. The visitors who come to your website or blog are looking for information, they are looking for you to meet a need they have, they are looking for you to provide a solution to their problem. Unless you provide what they are looking for they will move on to the next website or blog that does.

Optimizing your web content for your target keywords and keyword phrases is important for your search engine rankings and therefore your traffic volume. This is without question and The Professional Writing Service certainly do not advocate that you overlook this. However, writing your web content with the main purpose of SEO is a huge mistake. You should work your keywords in to an interesting piece of content, not write your content around your keywords.

To ensure you do not overuse your keywords or keyword phrases within your web content, limit them to 5 repeats per 500 words. Always plan the content to meet the wants and needs of the reader and give them information they can relate to or use. Make them interested in what you have to say so they view you as an expert in your niche.

As a professional writer with some 15 years experience and a successful professional writing service, my livelihood has always depended on my ability to stimulate the reader and keeping them reading. The introduction of SEO and keyword richness has created a further element that professional writers have to incorporate into their web content production, it can never and will never replace the requirement to keep the attention of your reader.

To create effective SEO-friendly web content follow this simple methodology;

- Keep every piece of web content focused on one aspect or area of your niche.

- Make every piece of web content as interesting and informative as possible about that specific aspect or area of your niche.

- During the drafting process actively avoid incorporating your keywords or keyword phrases to ensure you remain focused on the quality of the information.

- Read over your draft to ensure your web content is informative and interesting and identify 5 or 6 places to add in each of your keywords and do not exceed one appearance per paragraph.

Always remember the term is keyword richness not keyword overload!

Ensuring that keyword usage is secondary to web content quality will pay dividends. Being the top of the google rankings is great, in fact it is phenomenal, but the last thing you want to do is attract high traffic volumes to pointless and uninteresting web content. It is better to have 100 visitors who love what you do, view you as an authority, and buy your products than it is to have 100,000 visitors who are bored by your web content and buy nothing.

Your readers are your bread and butter, after all, they are your revenue source. Giving them web content that keeps them happy, keep them reading and convinces them to spend money is what Internet Marketing is all about. While SEO is very important, remembering that it is not as important as connecting with your readers is the key to your success.

Professional Writing Service Guide To Improving Your Web Content


Understanding the Writing Process – A Guide to Improving Your Web Content
By Jay Neaves

As any professional writer will attest, there is a lot more to professional writing than just writing! While it would be incredibly convenient and far less time consuming if all we, as professional writers, or you as website owners and bloggers needed to do was put words on a page in some semblance of order. Unfortunately, the writing process and creating high quality web content is a far more complex series of 4 overlapping stages.

For website owners who are looking to improve their web content, developing their understanding of the writing process is an important first step. Skipping the steps of the writing process in the hope of ‘winging it’ is incredibly counter-productive. While you may make savings in terms of your time, the cost implications in terms of both the quality of your web content and the conversion of traffic will be far greater.

Professional writers have been doing this for a very long time. Their livelihoods depend on them creating high quality, effective web content for their clients. If professional writers understand that following the writing process through all 4 overlapping stages is the route to success, there is probably reasonable cause to believe that website owners and bloggers who write their own web content could benefit from following it too.

For professional writers, the writing process starts in the pre-writing stage. Before a single word is produced, there is a process of discovery that needs to take place. For professional writers, this often involves a period of researching the subject matter, as they are usually given a specific topic to work with. However, for website owners, this is more likely to be a process of discovering new ideas or discussion points within their niche.

Pre-writing is a means of gathering your thoughts. The objectives in the pre-writing stage are to understand the writing task at hand, and to research the relevant information required to complete it. Mapping, brain storming and free writing are all techniques that are frequently used by professional writers to help them create an outline or plan for the written task.

Armed with both a plan and the relevant information, the drafting stage can commence. The objectives in the drafting process are to bring together the information you have gathered and formulate a coherent piece of text that will inform and interest the reader.

During the drafting process, the professional writer will order the information they have gathered and paragraph-by-paragraph start to structure it for presentation to an audience. While some professional writers choose not to pay too much attention to writing technicalities such as grammar, spelling and sentence structure, others will be more diligent in an attempt to reduce the time required in the later stages.

The next stage of the process is to review and edit the draft of your web content. While it may not be the case for all personal writers, most of us opt to take a short time out from our draft at this point. Immediate review can easily lead to the writer missing things that need to be edited. Reading your work with fresh eyes is often more congruent to finding any areas of weakness or inconsistency.

The objectives in the reviewing and editing stage are to fine tune your work and achieve writing effectiveness. Professional writers have a tendency to be meticulous in this stage of the process and for most, this is the most time consuming stage of the process. Any technical errors, non-contributory sentences, or ordering errors should be addressed, edited or omitted at this stage. Thus, the writer is left with a carefully crafted, well-written piece of web content that serves the purposes for which it was intended.

The final stage, proofreading, is the stage that is most commonly overlooked. The objectives in proofreading are to find any final errors or glitches that need to be made. Common errors are spelling mistakes, typing errors and missing punctuation. Professional writers will often print their final version out and in teacher-like style, go over it with a red pen, correcting any simple errors. Most professional writing services ensure their work is then checked again by another professional writer. The text or web content then goes back to the editing stage for the final errors to be rectified and the final piece of copy is complete.

Using this simple 4 stage writing process to create web content will help you improve the quality of your web content and ensure that any mistakes are picked up before yours reader see it. While it may take a little extra time, the alternative is poor quality web content that is often littered with errors. Remember, your credibility and authority in your niche is judged by the quality of your web content not by the speed at which you produce it. Quality, not quantity is the key to traffic and conversion for your website.

Jay Neaves BA (Honors) Communication and Media – Author, Writer

Jay Neaves is a highly qualified, professional writer with almost 15 years experience in the field. His work has been published in over 50 publications and appears on hundreds of websites and blogs. During his career he has produced everything from academic text to fictional short stories.

This year has been an exciting time for Jay. After almost 15 years of freelance writing through reputation alone, he has taken his business online. The Professional Writing Service was launched in April 2009. With the support of his existing clients and the welcoming of many new ones, The Professional Writing Service online has quickly established itself as a front runner for the production of outsourced web content and article marketing.

Article Source: http://EzineArticles.com/?expert=Jay_Neaves
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The Professional Writing Service Online Courses

The Professional Writing Service Online Courses

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Would you like to be able to produce quality web content like a professional writer?

Would you like to understand and implement effective Seach Engine Optimization?

Would you like help to create your first website?

The Professional Writing Service has received an overwhelming response to the writing tips and articles our professional writers have produced in recent months. We are frequently asked for more information on how to produce the high quality web content, how to use SEO techniques effectively and how to create a website.

At the Professional Writing Service, we are committed to helping our clients improve their web content and their writing skills. To this ends, we have teamed up with other organisations and are delighted to announce that we will be running a variety of excellent courses.

These classes will be held online in a virtual classroom enabling us to keep the cost of the courses low. Starting at just $39.95 for a 3 session course, these courses will offer exceptional value.

Details are still to be finalized but we anticipate the first course, “Creating Your First Website” will commence at the end of the summer. Courses will be run by our professional writers who are published authors, qualified teachers and successful website owners.

For more information or to register your interest and sign up for updates, contact us today!

Professional Writers Guide to Effective Persuasive Web Content – Principles of Persuasive Writing

Creating effective persuasive web content for your website or blog is about striking the right balance. Web content needs to serve a variety of purposes and not all content is created equal. Professional writers are finding that the leading reason successful website owners outsource their web content to professional writing services, is that a highly skilled professional writers can create web content that is effective in terms of authority, search engine optimization (SEO) and most importantly persuasion.

Mastering the art of persuasive writing can take a long time even for professional writers. Contrary to popular belief, it is not hugely difficult to write effective persuasive content, however, it is by far, the easiest form of web content to get terribly wrong. Common reasons why so many website owners get persuasive writing wrong are a lack of structure to their content and a failure to understand the basic principles of persuasive writing

Poorly structured content has two negative effects. Firstly, it leaves the reader struggling to find the key information that affects them. You may be trying very hard to present your argument convincingly but the reader is looking for how it relates to their needs wants or problems. Secondly, it hinders the readers ability to view you as an authority in your field. In order for your web content to be effective and persuasive, the reader has to feel they are reading the work of an expert who can clearly and coherently present the relevant information and provide a solution to their problem.

Clear structure is achieved in two ways, the knowledge of key writing principles and applying that knowledge to devise a detailed plan for your content. While planning in this way may seem like a time consuming exercise, it prevents you from losing focus or deviating from what you need to say and ensures your web content accomplishes your goal. So what are the key principles to writing effective persuasive web content?

The first principle of any writing task is to have a “purpose”. Without considering what the purpose of your web content is, there is little chance you will achieve the desired outcome. Like all persuasive text, persuasive web content or sales copy has a very distinct purpose. That purpose is to convince the reader to think, or behave in the way you want them to.

Step one in your plan is to establish and write a clear statement on exactly what you want your reader to think, believe, agree with or do. be as specific as you can and try to avoid any general statements, such as, ‘buy my product’.

The second principle that must be considered is the “key point” you are trying to make. To write effective, persuasive content, you need to know exactly what your point is because if you don’t know, your reader certainly won’t! Essentially, your key point will need to be abundantly clear throughout your web content, so be absolutely sure you know what it is. Any deviation or digression from that point will just confuse the reader.

Step two in your plan is to write a clear statement on what your key point(s) are. This could be the unique selling points (USP) of your product or how your product can solve the readers wants, needs or problems.

The third principle is “audience”. It is vitally important that you know who your audience are and what their wants and needs are. Effective, persuasive web content relies on the ability of the writer to connect with the reader through mutual understanding. If you understand your target audience, you can write web content that appeals directly to that audience. This is arguably the single most important factor in terms of converting your reader to your way of thinking.

There are two issues you need to cover in your plans relating to audience. Who your target audience are including their interests and/or demographics and what their wants, needs or problems are.

To put this into context, imagine your website sells Ford cars and the purpose of your web content is to convince and persuade people to buy Ford cars. Perhaps your key point could be that they are very affordable. Who would be your target audience? Anyone who wants or needs a new car or people who need a new car but have a limited income? Furthermore, what can you ascertain or assume about people with a limited income?

Understanding who you need to write your web content for is half the battle to effective persuasive copy. After all, even the best professional writer could not write web content that will convince a millionaire to buy a Ford when they want a Ferrari! Many professional writers go so far as to create a profile for the target audience within the planning stage.

The final principle you will need to consider is “Voice”. For some this may seem like an obscure term to use, considering the communication is written and non-verbal, but selecting the correct “voice” or style and tone for your web content is very important. The style and tone of your web content will largely depend on who your target audience are. However, two good rules of thumb iare that people do not respond well to being directly told what to do or think and that no one likes a bully.

If you have taken the advisable step of creating a profile for your target customer, what style or tone are they most likely to respond to? Would they respond better to simple, straightforward language or detailed, complex language? Will they appreciate a witty and friendly tone or a more serious authoritarian approach? These are important factors to consider when for the planning your content.

Writing effective, persuasive web content requires knowledge, preparation and skill. Even professional writers can find it difficult without formulating a detailed plan. Persuasive web content must;

a) have a known purpose to serve

b) clearly and concisely make the key point(s)

c) have a specific, targeted audience

d) be written in a clear style and tone that the audience respond favourably to.

Getting your persuasive web content wrong can be hugely detrimental to your business, particularly in terms of conversion. Understanding the key principles of persuasive writing and making a detailed plan will significantly increase your chances of writing effective, persuasive web content.

However, if it all seems too time consuming or too much like hard work, you can always outsource to a professional writer or writing service, like The Professional Writing Service, and let us do all the planning and writing for you!

10 Steps To Effective Sales Copy From The Professional Writing Service

10 Steps To Effective Sales Copy From The Professional Writing Service


Writing persuasive web content and effective sales copy is not as easy as you might think. Much of the work outsourced to our professional writers at The Professional Writing Service is sales copy. Our clients report that they find persuasive web content and sales copy the hardest form of copy to produce and often come to us requesting we rewrite their existing efforts. We find our clients are usually completely mystified why their attempts at writing sales copy has been completely ineffective, but a quick glance from one of our professional writers usually reveals the same common mistakes.

As part of our commitment to our readers and clients, the professional writers at The Professional Writing Service like to produce regular hints and tips to demystify web content production and enable website owners to produce quality content that meets their needs.

As professional writers who specialize in persuasive web content and sales copy, we follow a very simple, yet highly effective step-by-step process shown below. This 10 step process, coupled with the information provided in our forthcoming article, Professional Writers Guide to Effective Persuasive Web Content – Principles of Persuasive Writing offers web owners an detailed road map to killer persuasive sales copy!

Step 1. Attention Grabbing Headline

The purpose of your headline is to capture the attention of your target customer and to compel the reader to keep reading. It must be specific to your niche and it needs to appeal to their curiosity.

Step 2. Establish A Rapport

Persuasive web content and sales copy has to connect with the reader. They need to feel valued and that what you have to say directly affects them. This is best achieved using a conversational style and letting them know that you understand their needs or desires and that you are well positioned to meet them.

Step 3. Be A Credible Authority

The potential customer needs to know you are a credible authority in your niche. Sales copy must convince the reader that you are experienced and knowledgeable.

Step 4. Use clear, concise, punchy statements To Convey The Benefits

Always remember that customers are primarily concerned with the need or desire they have and are looking for solutions.

Step 5. Include Testimonials

Testimonials enhance your authority and credibility and show the customer that your product has successfully met the needs of other people and can meet theirs too.

Step 6. Value

The customer needs to know that what you’re offering presents value for money. Having already convinced that your product has huge benefits for them, you now have to justify that the price presents exceptional value.

Step 7. Risk Reversal

Customers do not like risk. Offering a satisfaction guarantee offers customers an assurance that very few would actually take up.

Step 8. Call To Action

Effective sales copy needs to create a sense of urgency while informing the customer of exactly what they need to do to buy your product. The easier you make it, the more likely the customer is to act.

Step 9. Incentives

There should always be an incentive for the customer to ‘BUY NOW’. Offering bonuses and price reductions is a good way of prompting the customer to seal the deal.

Step 10. The Afterthought

Quality sales copy almost always has some form of P.S. attached. This is an opportunity to recap what your product has to offer including any bonuses, incentives and benefits.

The Overuse of Keywords: Good For Rankings, Disasterous For Conversion!

The first rule of successful website ownership and blogging is generating traffic. While there are many ways of doing this, article marketing and pay-per-click advertising to name just a couple, the best way to attract traffic is to ensure your website ranks with the leading search engines, particularly google, employing search engine optimizaition or SEO techniques.

Search engine optimization or SEO as it is known in the online world, has long been considered the golden strategy in the development of successful websites and blogs. However, many website owners and bloggers fail to understand that there is a very delicate balance to be struck between effective SEO and effective web content.

A common error is the excessive use of keywords or keyword phrases within the web content. While this may have positive results in terms of search engine rankings and may attract traffic to your website or blog, the overuse of keywords can have an incredibly damaging effect on conversion.

The reason for this is that web content that is entirely focused on SEO tends to be dull and laborious to read. Constant repetition of a limited number of words or phrases becomes incredibly tiresome and is viewed by the audience as needless. This can be particularly troublesome in niches that are quite uninteresting in the first place.

For web content to be effective, it must be keyword rich while remaining interesting, informative and most importantly persuasive. After all, someone visiting your website or blog does not, in and of itself, generate an income. Revenue and income are realm of conversion.

Coverting your traffic into a paying customer requires your visitor to be interested in what you have to offer. No one will purchase your product or services, no matter how good it is, unless you convince them they need it! The key to conversion is ensuring your traffic views you as an authority in your niche and believes that your product or service can meet an existing need they have.

If you web content has excessive keyword or keyword phase usage, it will not provide the level of information your traffic requires to make a purchase, it will not sustain their interest long enough for them to fully appreciate what you have to offer and it certainly won’t persuade them to part with their hard earned money!

The key to writing effective web content is to carefully construct copy that does a little bit of everything. By all means, employ SEO techniques when writing your web content but do so in a careful rational way. Unless you’re a highly skilled professional writer, use your keywords sparingly and limit their use to no more than one or two appearances per paragraph. Use them in context to ensure your web content flows nicely and makes sure what you’re writing contributes to both your authority and your sales pitch.

The overuse of keywords or keyword phrases will send your visitors cursor to the X top right when your overall goal is for them to hit the ‘pay now’ button. Ensuring your web content is informative, interesting to read and persuasive, as well as being keyword rich, will generate far greater financial rewards than SEO alone.

Outsourcing Web Content – Five Top Tips For Finding A High Quality Professional Writing Service

Outsourcing Web Content – Five Top Tips For Finding A High Quality Professional Writing Service

With more and more Internet Entrepreneurs, Web Owners and Bloggers beginning to understand that high quality web content is worth its weight in gold, the services of professional writers have never been in such high demand. Contrary to the search results you might get when performing a google search for a professional writing service, true professional writers are relatively rare. The vast majority of self-proclaimed ‘professional writers’ are no more than average Joes who write the odd article in the spare time to supplement their income.

There are a plethora of websites promoting ‘get rich quick schemes’ and ‘ideas on how to make money online’ suggesting that you can make your millions by being a web writer and sadly a lot of people read these and think they can buy a domain name, set up a website and claim to be a professional writer!

This poses quite a problem for Web Owners because while they may believe they are hiring a professional writer who can produce top quality content in their niche, what they actually receive is dull, generic web content that littered with their keywords that no one wants to read. The purpose of this article is to help web owners perform due diligence when searching for a professional writer and prevent them from hiring one of the many part-timers just out to make a few bucks in their spare time.

The Operative Word is PROFESSIONAL: Professional = Quality

Professional writers, like professionals in any other field are career people. They do not work in retail by day and become a professional by night! So how can you check that the professional writer you are considering is what they say they are and can perform your writing tasks effectively?

Tip One – How long does it take a professional writer to respond to you?

Professional writers spend most of their lives at their computer screens. They rely heavily on communication with their clients and therefore access their email on a very regular basis. If you make an approach to a professional writing service and you do not get a fairly quick response, it is an indication that the writer is not at their computer writing! So where are they? The chances are they are at their day job!

Tip Two – How do they quote and what do they charge?

Remember that professionals come at a price. If a professional writing service offers $5 web content that is a strong indicator that you are not dealing with a professional writer. Take a common sense approach in your search. Professional writers are highly skilled, highly qualified and highly experienced in their field. They can command hundreds of dollars an hour so why would they work for $5? You will not find a teacher, nurse or plumber prepared to provide their service for $5 and a professional writer won’t either.

Professional writers do not work from a fixed price list because they know that every piece of work is different and will take a different amount of time to complete. Most professional writers charge on per word or per hour basis, some offer both. While it would not be strictly true to say that professional writers do not work on a fixed fee basis (a few do) the fixed fee is not the same for every piece of work ordered unless it is very similar in nature.
The writer will need to assess exactly what the work requires of them and provide a calculated and detailed quote. Beware of any professional writing service that provides you with a quote without asking any questions about the work you want them to perform.

Tip Three – Google Algorithms Do Not Assess The Abilities of A Professional Writer

When seeking a professional writer, or in fact any service, it is important to remember the principles of SEO and that search engine rankings do not actually mean anything in terms of the quality of the service. A high ranking website means the SEO is good, it does not mean the professional writer or their services are any good! Relying on search engines to research the ability of a professional writer is a critical mistake that many people make. You have to remember that there is no inherent correlation between website rankings and the quality of the services or product provided.

Tip Four – Professional Writing Samples

It is always wise to review samples of a professional writers work, however, how sure can you be that the sample you see is firstly, original, unique content and secondly, the work of that particular professional writer? There are countless, ‘article merchants’ selling generic material, likewise, you do not need too much knowledge to go to an article website, copy and paste the article and put your name to it.
There are two effective checks that you can perform to determine whether or not a professional writer is skilled enough to produce your web content. The first is to run some very quick “phrase match” searches for a sections of the text. How many pages are returned? Is your professional writer credited as the author for all of them? The second and most comprehensive check you can perform to check a professional writer’s ability is to request a very short custom written sample on a very specific topic in your niche and judge the content you receive. This is a very good indicator of what you can expect if you employ the writer to work on your content.

Tip Five – Testimonials

While testimonials can be very useful in assessing the professional writer or professional writing service you are considering, it is important that they are verifiable. Anyone can produce a testimonial for themselves and post it to their website. Testimonials are only as useful as they are accurate and honest. There are a few ways to take an educated guess if the testimonials and comments are actually written by satisfied clients and not just concocted works of fiction.
Does the testimonial include a picture of the client or their product? Does the testimonial provide contact information or a website for the client? If not, ask yourself why. A testimonial should only be considered valid if it is possible to verify it. That is not to suggest that you should go to each and every client and check they wrote the testimonial, rather, it is about applying common sense. Not displaying the origins of the testimonial would suggest it’s not genuine.

Applying these simple checks on your search for a professional writer will significantly increase your chances of actually finding a true professional writing service and therefore ensure that your web content is of the highest possible standard. High quality web content by a skilled professional writer is a truly worthwhile investment in your business, however, unless you select your professional writing service carefully, you risk receiving boring, generic content that will reduce your traffic and conversion.

Here at The Professional Writing Service we guarantee a maximum 2 hour response time between 9am and 10pm (GMT). Both professional writers are highly qualified and provide verification of their formal qualifications upon request. Fees are calculated from your requirements (on either a per word and per hour billing basis) and a detailed quote explaining exactly how the cost was arrived at is provided. In addition, The Professional Writing service offers a free sample text on your choice of topic to enable their clients to accurate assess the quality of our work and provide honest and verifiable testimonials on their website.

Outsourcing Web Content To A Professional Writing Service

Outsourcing Web Content To A Professional Writing Service

To fully understand the huge benefits of outsourcing your web content to a Professional Writing Service, it is important establish what a Professional Writing Service is and what a Professional Writing Service does. Unfortunately, the lines on what constitutes a Professional Writing Service in the online world have become somewhat blurred by the huge number of average Joes believe that being a professional writer means nothing more than buying a domain name and giving yourself the job title.

What Is A Professional Writing Service?

A Professional Writing Service functions much like any other specialist service. It performs a task that others find difficult, quickly and effectively. To put this into a different context, if you have a problem with your car, there is no reason why you could not buy a repair manual and fix your car yourself. However, most of us recognize that it would take us significantly longer to perform the task and that the quality of our work will be lower. To save time, money and ensure our safety, we employ a professional car mechanic who can perform a high quality repair in a fraction of the time.
Professional writers are the car mechanics of the literary world!

A Professional Writing Service is one or more highly experienced, highly qualified writer who is paid to produce high quality copy/content for someone else on a day-to-day basis. Professional writers and not simply people who want to make a buck or two from home by putting words on a page, they are masters of their craft. Professional writers do not have ‘day jobs’, they have A JOB. That job is to complete writing tasks to the highest possible standard, day in, day out, week in, week out.

Why Hire A Professional Writing Service, what do they do?

I recently wrote an article discussing the benefits of outsourcing web content and marketing articles to a Professional Writing Service. In this article, I explained that poor quality web content can be hugely detrimental to an online business. Successful web owners and Internet businesspeople will attest that high quality content is KING of the online business world.

Not everyone is able to produce content to the standard necessary to attract traffic, maintain that traffic and more importantly convert that traffic. Those who recognize this tend to outsource. Those who do not lose valuable business. Put simply, you can have the best product or service on earth but if your website is uninspiring, uninteresting and poorly produced, your potential customers will simply hit the X top right and move along to the next thing. They simply do not have the time nor the inclination to sit through pages of text that does not motivate or interest them.

A Professional Writing Service makes your website interesting, inspiring and motivational by creating content that will entertain, persuade or enthrall your customers. People want to be entertained. They want the most information in the shortest possible time so they can make quick decisions about what you have to offer. They need to know you’re an ‘expert’ in your field, which you may actually be, but if you can not communicate that effectively, your audience will never know!

What A Professional Writing Service Is Worth To You

Hiring a Professional Writing Service certainly isn’t for everyone. It is rare for a website or blog in its infancy to generate massive amounts of revenue so in the early stages it is sometimes better to utilize what I refer to as ‘article mill’ services. Often attempting to disguise themselves as authors or sellers of ‘quality’ articles, these services will provide content that is SEO and so helps your website work it’s way through the ranks of the leading search engines. Content can be purchased for as little as $3 and so the investment is kept to a minimum.

However, if you website is already somewhat established and generating some revenue, hiring a professional writing service to raise the quality of your content can pay dividends. I recently wrote a series of articles for a newly launched product, which until that point had sold just 13 units. The web owner had read my article and decided to commission 4 articles, 2 informative articles for the website and 2 marketing articles to drive traffic to his site. His investment in his business was $160. Three weeks later, his product had sold 243 units at $19.97 each, a return of $4853.

What To Look For In A Professional Writing Service

Since publishing my article on outsourcing to a professional writing service, I have received a number of emails asking me to elaborate further on how to find the right Professional Writer for you. Not one to disappoint, expect an article on this very topic very soon!

Welcome To The Professional Writing Service


WELCOME TO THE PROFESSIONAL WRITING SERVICE

Until now, The Professional Writing Service has been a part time venture. We have never advertised our services and have grown purely through word-of-mouth. Unfortunately, demand for our services became too big to continue on a part time basis and we had to make a tough decision, turn our loyal clients away or make The Professional Writing Service to a full time business. With the support of our existing clients and the hope that we will meet many new ones, we are now launching The Professional Writing Service Online as a full time business.

For more about our highly experienced team, please see the About Us page, which explains a little bit about who we are, our qualifications and our experience. We will be adding to this page in due course. At The Professional Writing Service we believe in giving our clients complete assurance that they using our services is money well spent. Therefore, if you have any questions about our services or about our experience/qualifications, we will be happy to answer them and provide verification.

At The Professional Writing Service all writing services are undertaken, from short complaint letters to complete eBooks. We are not an ‘article mill’ and we do not outsource any of the work we accept to any other service. Every project we undertake is written by one of our two highly experienced writer/researchers. We appreciate that there are many writing services available online, many of which offer cheap but ineffective work generated by novices and software packages. You can expect a much higher standard of work from The Professional Writing Service.

If you have any questions, or would like a free personalized quote, please contact us today!